BSI - Business Strategies International

Watch That First Step: Cultural Flubs Can Kill Deals Before They Start

There is so much international business going on these days that we seldom give much thought to the pitfalls of negotiations with prospective business partners or customers. Yet the road to riches in Asia is littered with aborted projects and canceled ventures that got off to a shaky start because businesspeople from different countries and cultures misinterpreted or failed to accommodate the practices of the other party.