Gift giving is important in Asian countries, because of the significance of interpersonal relationships in their cultures.
Depending on the country you visit and the nature of your business there, you may want to take a number of appropriate gifts for the people you will see. Here are the countries in which gifts are especially appropriate, ranked in order of gift giving significance:
The placement of Chinese cultures at the end of the list is not because gift giving is unimportant in those countries but because business entertaining is considered more appropriate than a gift. It is often desirable for a visitor to host a dinner — or even a large banquet — for a business counterpart, sometimes in reciprocation for a dinner or banquet previously hosted by the counterpart.
Here are a few culture-specific tips on gift giving:
This excerpt is reprinted, with permission, from
The Executive Guide to Asia-Pacific Communications